Undergraduate Program

BBA + Digital & Social Media Marketing

BBA + Digital & Social Media Marketing

3 Years Bachelor's Program / 4 Years Honors Program Under the new NEP Curriculum by Govt. of Karnataka | Bangalore North University

In simple terms, online marketing & promotion of products & brands using electronic devices and mainly the internet is Digital Marketing. With digital channels opening the doors for consumers, they are no longer the passive participants in a one-sided marketing conversation. Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.

Initially used by businesses to generate traffic to their websites & sales, social media has matured way beyond just a place to broadcast content. Nowadays with businesses using Social Media platforms in a myriad of different ways, the potential for growth and developing an astounding career in this field has emerged.

Seeing the potential and rise in Social Media marketing positions, CNN Money added it to their Top 100 careers after noting a 9% increase in job growth over the last few years

Program Highlights

BBA Certification - Bangalore North University

Diploma in Digital & Social Media Marketing

The digital advertising industry across India had a market size of around 199 billion Indian rupees in the financial year 2020, up from just 47 billion Indian rupees in financial year 2015. This was projected to go up to around 539 billion rupees by financial year 2024

Program Highlights

Department Contact Info

Undergraduate Department


Mon – Fri 9:00A.M. – 6:00P.M.

Value-Added Programs

Value-Added Training Programs

• Soft Skills
• Communication Development
• Corporate Guest Sessions
• Personality Development
• Pre-Placement Training
• Outbound Learning
• Digital Library Membership


50% Pass mark in 12th/ PU from a recognized higher secondary board in India

Affiliation & Recognitions

Vogue DKBS is affiliated to Bangalore North University and recognized by Govt. of Karnataka

We are also approved by All India Council for Technical Education (AICTE) , New Delhi

The Program is recognized by UGC, Ministry of HRD, AIU

According to LinkedIn, there has been an unbelievably 1357% increase in social media positions listed on the platform since 2010, which shows an even more rapid growth over the past decade.

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