BBA + Digital & Social Media Marketing

In simple terms, online marketing & promotion of products & brands using electronic devices and mainly the internet is Digital Marketing. With digital channels opening the doors for consumers, they are no longer the passive participants in a one-sided marketing conversation. Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.

Initially used by businesses to generate traffic to their websites & sales, social media has matured way beyond just a place to broadcast content. Nowadays with businesses using Social Media platforms in a myriad of different ways, the potential for growth and developing an astounding career in this field has emerged.

Seeing the potential and rise in Social Media marketing positions, CNN Money added it to their Top 100 careers after noting a 9% increase in job growth over the last few years

The digital advertising industry across India had a market size of around 199 billion Indian rupees in the financial year 2020, up from just 47 billion Indian rupees in financial year 2015. This was projected to go up to around 539 billion rupees by financial year 2024